Thanks to the team at KFYR for the coverage!

The owners of a downtown restaurant are spreading their business philosophy north.

Dale and Melodie Zimmerman have owned Peacock Alley for four years, and say they focus on preserving historic parts of Bismarck. That’s why they jumped at the chance to own the legendary East 40 restaurant.

The Zimmermans say the new 40 Steak and Seafood will specialize in seafood and even offer sushi.

Remodeling has started, and each of the five dining rooms will be themed after industries prominent in North Dakota.

With a lot of growth going on in north Bismarck, the Zimmermans say it’s a great opportunity for the restaurant.

“There isn’t a lot of non franchise, non corporate places. We think we have a real in as far as people looking for something local. And being right on the Interstate and Highway 83 and having our own parking lot, we think it’s an ideal fit for what we like to do,” says Zimmerman.

The restaurant will stay open during the transition, and Zimmerman says he hopes to have a re-launch by the third week of May.